+34 677 627 586 info@adsmarketing.es

Floor Plans and professional Photography – The perfect match

How many times have you heard from a new lead “Can you send me the floor plan?” and how often was your reply “Sorry, we don’t have a floor plan for that property.”? 

But these are only the leads that bothered to contact. What you don’t see is that you are actually losing out on a considerable number of potential leads because according to the most important property portals, floor plans are the second most important feature on a listing (look at Rightmove or Zillow). Many of the interviewed buyer said they would very unlikely arrange a viewing of a property without having seen a floor plan before. Adding a floor plan can increase the interest in a listing by up to 50%.

Floor plans give structure to the photos of a listing. 

 floor plan

Floor plans are the best way to display the room layout, how the rooms fit in in relation to each other and to understand the flow of the property.

According to the American association of REALTORS® floor plans and virtual tours rank highest in the “very useful” features that buyers demand. Floor plans are even clicked more often than maps on the portals (see realestate.com.au). 

A floor plan allows the buyer to understand the complete layout of the property with one look.

But the sellers also think that a floor plan will help them sell their home faster. They will most likely choose an agent who include the floor plan feature in their marketing plan. 

 

Professionalize your marketing and use experts!

From all the facts above and taking into consideration that real estate website have an average of 20.000.000 views per month on floor plans alone (Zillow), you will find out that when you offer professional marketing services, you will get more listings and improve the enquiries from your website and from property portals. Our professional floor plans can be customized to incorporate your own branding and logo. We deliver the floor plans to you in JPG, PNG and SVG file formats as well as a multipage PDF.

Our 2D floor plans have a professional and modern look, they are easy to read and include indications like kitchen, bathroom, or bedroom as well as wardrobes, kitchen units and bathroom fittings. Our floor plans can also highlight the location of the property, garage, pool, or any other important external amenities.

Floor Plans are the best way to understand the property in a single glance! 

 

Combine our floor plans with our virtual tour and professional photography and we incorporate the floor plan in the virtual tour so that clients can click through the rooms of the floor plan. Click here for an example!

Floor plans actually save both, you and the buyer time! The buyer does not need to waste time visiting properties which won’t suit their needs the agent does not waste time showing properties to their clients that they don’t buy. You can qualify a buyer better and show them what they are most likely to buy.

Floor plans are an amazing lead generation tool if combined with professional photographs.

5 Reason why you should advertise in print magazines on the Costa del Sol this year

1) People will be eager to relax and spend time on the beach after a lock down year. Latest for summer it is foreseeable that tourists are coming back. And most of them have money (last year you could hardly spend your money).

 

2) People like grabbing a glossy magazine in their holidays and flick through. We see it every time we distribute magazines on the Golf Clubs, Beach Clubs, Restaurants… people literally take them form us before we can put them in the magazine rack.

 

3) According to the latest neuroscientific results, people remember better things that they have touched like magazine pages (https://www.revistasari.es/la-neurociencia-del-tacto/) and also tend to emotionally connect with what they touch which supports the brand awareness.

 

4) The latest studies also confirm that companies who allocate 5% of their marketing budget to print have an average improvement in ROI of 90 % and also that campaigns that use magazines deliver 161 % improvement in customer acquisition (https://www.twosides.info/wp-content/uploads/2021/01/ThePage_ISSUE15.pdf)

 

5) A magazine gets the full attention of the reader and if the content appeals, they take the magazine and store it for reference (hence: contacting advertisers)

 

And 5 things what to be aware of when advertising in magazines on the Costa del Sol

 

1) First of all, you have to decide between general interest magazines and special interest magazines. Depending on your sector, one or the other makes more sense. If your product is very specific and your potential customers limited, we suggest you go for special interest magazines.

 

2) Think if you want to push your brand or a sell a specific product. If you want to push your brand maybe you take a PR article together with an image ad and if you want to sell a product, adapt your ad accordingly.

 

3) Think of the time of the year when you want to run your campaign. The coast attracts different types of tourist depending on the season. Golfers come from September till May; Sun-Lovers come from June till September…

 

4) Make a research on the publications and their background! We can’t repeat this often enough. During our 13 years of existence as a company and publisher, we have seen so many “Brand-New-Game-Changing” titles that promise their advertisers 100 of thousands of printed copies plus millions of online views and some even promised thousands of copies sold in Norway, Dubai, Russia… and all for small money for a full-page ad. IT DOES NOT HAPPEN. Sorry, but if it sounds too good to be true, it isn’t going to happen. The serious magazines here on the coast charge a fair amount of money. We pay our taxes here and deliver excellent quality.

 

5) Think long term. Creating and maintaining a successful company requires marathon qualities and not a sprint. Although a magazine ad can help you push a certain product, to get long term benefits and establish you company on the coast, we recommend advertising your company and brand consistently. It pays off!

 

For all construction companies, developers, real estates and related businesses like lawyer, decoration, interiorism, furniture, gardeners… we strongly recommend considering Ideal Home – the Leading Real Estate Magazine on the Costa del Sol

 
 
 

THE ROLE OF THE DATA PROTECTION OFFICER IN THE REAL ESTATE SECTOR

THE ROLE OF THE DATA PROTECTION OFFICER IN THE REAL ESTATE SECTOR

Real estate brokerage is a multi-agent process where sensitive data are handled and exchanged, from commercial communications to end clients, to contractual relationships with real estate portals and notarized documents.

The arrival of the new EU General Data Protection Regulation has introduced a good deal of new procedures impacting the sector, such as keeping an updated security document, asking customers for consent to processing of their personal data, maintaining a record of processing activities, implementing GDPR-abiding protocols upon data breaches, or guaranteeing the exercise of ARCO rights (Access, Rectification, Cancellation, Opposition) by customers. The biggest novelty, however, is the incorporation of the Data Protection Officer (DPO) role as reflected in the Article 34 of the Spanish Law on Data Protection and Digital Rights Guarantees (“Ley Orgánica de protección de datos y garantía de los derechos digitales”), where the obligation to appoint a DPO is mandated for companies and professional such as real estate developers and agents.

The Data Protection Officer must be a professional with accredited legal expertise on GPDR and a minimum of eight year previous experience. Companies can appoint a staff person to serve as DPO or else contract an external consultant: in either case, the name of the DPO must be communicated to the Spanish Agency for Data Protection (“Agencia Española de Protección de Datos”, AEPD).

The DPO is the professional in charge of reporting, assessing and supervising all personal data-related procedures within the organization.

At Muriel Gestión Consultores, we recommend contracting an external consultant to serve as your company’s DPO, not only for the internal benefits such a professional can bring to the organization, such as guaranteed GPDR abidance, legal counselling and avoidance of non-compliance fines of up to 4% of your annual revenues, but also because this measure will improve your corporate image and your customers’ trust.

CATALINA MURIEL GONZÁLEZ

DATA PROTECTION OFFICER

MURIEL GESTIÓN CONSULTORES
Experts in Data Protection and GDPL Compliance on the Costa del Sol
10 Years Experience
Special Offer 10%,  get your discount quote 10%MAG  administracion@murielgestion.com