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5 Reason why you should advertise in print magazines on the Costa del Sol this year

1) People will be eager to relax and spend time on the beach after a lock down year. Latest for summer it is foreseeable that tourists are coming back. And most of them have money (last year you could hardly spend your money).

 

2) People like grabbing a glossy magazine in their holidays and flick through. We see it every time we distribute magazines on the Golf Clubs, Beach Clubs, Restaurants… people literally take them form us before we can put them in the magazine rack.

 

3) According to the latest neuroscientific results, people remember better things that they have touched like magazine pages (https://www.revistasari.es/la-neurociencia-del-tacto/) and also tend to emotionally connect with what they touch which supports the brand awareness.

 

4) The latest studies also confirm that companies who allocate 5% of their marketing budget to print have an average improvement in ROI of 90 % and also that campaigns that use magazines deliver 161 % improvement in customer acquisition (https://www.twosides.info/wp-content/uploads/2021/01/ThePage_ISSUE15.pdf)

 

5) A magazine gets the full attention of the reader and if the content appeals, they take the magazine and store it for reference (hence: contacting advertisers)

 

And 5 things what to be aware of when advertising in magazines on the Costa del Sol

 

1) First of all, you have to decide between general interest magazines and special interest magazines. Depending on your sector, one or the other makes more sense. If your product is very specific and your potential customers limited, we suggest you go for special interest magazines.

 

2) Think if you want to push your brand or a sell a specific product. If you want to push your brand maybe you take a PR article together with an image ad and if you want to sell a product, adapt your ad accordingly.

 

3) Think of the time of the year when you want to run your campaign. The coast attracts different types of tourist depending on the season. Golfers come from September till May; Sun-Lovers come from June till September…

 

4) Make a research on the publications and their background! We can’t repeat this often enough. During our 13 years of existence as a company and publisher, we have seen so many “Brand-New-Game-Changing” titles that promise their advertisers 100 of thousands of printed copies plus millions of online views and some even promised thousands of copies sold in Norway, Dubai, Russia… and all for small money for a full-page ad. IT DOES NOT HAPPEN. Sorry, but if it sounds too good to be true, it isn’t going to happen. The serious magazines here on the coast charge a fair amount of money. We pay our taxes here and deliver excellent quality.

 

5) Think long term. Creating and maintaining a successful company requires marathon qualities and not a sprint. Although a magazine ad can help you push a certain product, to get long term benefits and establish you company on the coast, we recommend advertising your company and brand consistently. It pays off!

 

For all construction companies, developers, real estates and related businesses like lawyer, decoration, interiorism, furniture, gardeners… we strongly recommend considering Ideal Home – the Leading Real Estate Magazine on the Costa del Sol

 
 
 

Transmission of COVID-19 through paper/cardboard surfaces

Transmission of Covid-19 through paper/cardboard surfaces
By: Sam Upton for Two Sides

The world has changed very rapidly in recent months. Almost every aspect of daily life has changed completely, from business and politics to culture and society, and it will be a while before everything returns to normal.

Transmission of Covid-19 through paper surfaces
At a time when there is intense focus on the spread of Covid-19 and ways in which that spread can be reduced, much attention has been given to different surfaces and how those surfaces can retain and potentially spread the virus. Since paper and cardboard are very physical media, they have been under the spotlight, with concerns expressed about whether people can contract the coronavirus simply by touching them. So we have investigated the facts surrounding the transmission of Covid-19 through paper/cardboard surfaces.

The facts

Research and guidance from the world’s leading health organizations, including the World Health Organization (WHO), the Journal of Hospital Infection and the National Institute of Allergy and Infectious Diseases, suggest that the risk associated with surface transmission of Covid-19 is relatively low. According to the World Health Organization, the likelihood that an infected person will contaminate commercial products is low and the risk of contracting the virus that causes Covid-19 from a package that has been moved, traveled and exposed to different conditions and temperatures is also low. [1]

The most authoritative scientific research on the topic of surface infection rate is from the National Institutes of Health (NIH), the Centers for Disease Control (CDC), UCLA and Princeton University, which studied how stable the coronavirus was on different surfaces. It found that among plastic, stainless steel, and cardboard, the virus lasted the longest in plastic (up to 72 hours) and the shortest in cardboard (up to 24 hours) [2]. That time is shortened when the surface is exposed to air, and the virus becomes less powerful as it is exposed. The printing process will also decrease the potency of any virus.

Newspapers are quite sterile because of the way they are printed and the process they have gone through, said George Lomonossoff, a virologist at the John Innes Center in the United Kingdom. Traditionally, people have eaten fish and chips in them for that very reason. So, all the ink and printing makes them really quite sterile. The possibilities of [being infected] are infinitesimal. [3]

Addressing concerns

In addition to the conditions under which the paper is made, and the printing and distribution processes that significantly reduce the amount of viable particles needed to infect someone, the material itself is not a good location for the virus to exist. Researchers found that the coronavirus lasts longer on smooth, non-porous surfaces such as plastic. Because paper and cardboard are porous, they have the least power for the shortest time [2].

Further research on the relationship between Covid-19 transmission and surfaces will undoubtedly be conducted in the coming months and years. Understanding this pandemic is vital if we are to avoid a repeat of its devastating consequences. But it is also vital to address concerns about its spread, and we will work hard to keep you up to date on the latest paper and board research.

1] International News Media Association (inma), 2020

2] Aerosol and surface stability of HCoV-19 (SARS-CoV-2) compared with SARS-CoV-1, 2020

3] Interview with BBC Radio Scotland, March 2020 Translated with www.DeepL.com/Translator (free version)

(translation automatically by deepl.com)

 

Transmisión de Covid-19 a través de superficies de papel / cartón

Por: Sam Upton para Two Sides

El mundo ha cambiado muy rápidamente en los últimos meses. Casi todos los aspectos de la vida diaria han cambiado por completo, desde los negocios y la política hasta la cultura y la sociedad, y pasará un tiempo hasta que todo vuelva a la normalidad.

En un momento en que hay un enfoque intenso en la propagación de Covid-19 y las formas en que se puede reducir esa propagación, se ha prestado mucha atención en diferentes superficies y cómo esas superficies pueden retener y potencialmente propagar el virus. Dado que el papel y el cartón son medios muy físicos, han estado bajo el foco de atención, con preocupaciones expresadas sobre si las personas pueden contraer el coronavirus simplemente tocándolos. Así que hemos investigado los hechos relacionados con la transmisión de Covid-19 a través de superficies de papel / cartón.

Los hechos

La investigación y la orientación de las principales organizaciones de salud del mundo, incluidas la Organización Mundial de la Salud (OMS), el Journal of Hospital Infection y el Instituto Nacional de Alergias y Enfermedades Infecciosas, sugieren que el riesgo relacionado con la transmisión de Covid-19 desde las superficies es relativamente bajo. Según la Organización Mundial de la Salud, la probabilidad de que una persona infectada contamine productos comerciales es baja y el riesgo de contraer el virus que causa COVID-19 de un paquete que ha sido trasladado, viajado y expuesto a diferentes condiciones y temperaturas también es bajo. [1]

La investigación científica más referenciada sobre el tema de la tasa de infección superficial es de los Institutos Nacionales de Salud (NIH), los Centros para el Control de Enfermedades (CDC), UCLA y la Universidad de Princeton, que estudiaron qué tan estable era el coronavirus en diferentes superficies. Encontró que entre el plástico, el acero inoxidable y el cartón, el virus duró más tiempo en plástico (hasta 72 horas) y el más corto en cartón (hasta 24 horas) [2]. Ese tiempo se acorta cuando la superficie está expuesta al aire, y el virus se vuelve cada vez menos potente a medida que se expone. El proceso de impresión también disminuirá la potencia de cualquier virus.

Los periódicos son bastante estériles debido a la forma en que se imprimen y el proceso por el que han pasado, dijo George Lomonossoff, virólogo del Centro John Innes en el Reino Unido. Tradicionalmente, la gente ha comido pescado y papas fritas en ellos por esa misma razón. Entonces, toda la tinta y la impresión los hacen realmente bastante estériles. Las posibilidades de [ser infectado] son ​​infinitesimales. [3]

Abordar las preocupaciones

Además de las condiciones de fabricación del papel, además de los procesos de impresión y distribución que disminuyen significativamente la cantidad de partículas viables necesarias para infectar a alguien, el material en sí no es una buena ubicación para que exista el virus. Los investigadores descubrieron que el coronavirus dura más en superficies lisas y no porosas como el plástico. Como el papel y el cartón son porosos, tienen la menor potencia durante el menor tiempo [2].

Sin duda habrá más investigación sobre la relación entre la transmisión de Covid-19 y las superficies en los meses y años venideros. Comprender esta pandemia es vital si queremos evitar una repetición de sus devastadoras consecuencias. Pero también es vital abordar las preocupaciones relacionadas con su propagación, y trabajaremos arduamente para mantenerlo actualizado sobre las últimas investigaciones en papel y cartón.

[1] International News Media Association (inma), 2020
[2] Aerosol y estabilidad de la superficie de HCoV-19 (SARS-CoV-2) en comparación con SARS-CoV-1, 2020
[3] Entrevista con BBC Radio Scotland, marzo de 2020

THE ROLE OF THE DATA PROTECTION OFFICER IN THE REAL ESTATE SECTOR

THE ROLE OF THE DATA PROTECTION OFFICER IN THE REAL ESTATE SECTOR

Real estate brokerage is a multi-agent process where sensitive data are handled and exchanged, from commercial communications to end clients, to contractual relationships with real estate portals and notarized documents.

The arrival of the new EU General Data Protection Regulation has introduced a good deal of new procedures impacting the sector, such as keeping an updated security document, asking customers for consent to processing of their personal data, maintaining a record of processing activities, implementing GDPR-abiding protocols upon data breaches, or guaranteeing the exercise of ARCO rights (Access, Rectification, Cancellation, Opposition) by customers. The biggest novelty, however, is the incorporation of the Data Protection Officer (DPO) role as reflected in the Article 34 of the Spanish Law on Data Protection and Digital Rights Guarantees (“Ley Orgánica de protección de datos y garantía de los derechos digitales”), where the obligation to appoint a DPO is mandated for companies and professional such as real estate developers and agents.

The Data Protection Officer must be a professional with accredited legal expertise on GPDR and a minimum of eight year previous experience. Companies can appoint a staff person to serve as DPO or else contract an external consultant: in either case, the name of the DPO must be communicated to the Spanish Agency for Data Protection (“Agencia Española de Protección de Datos”, AEPD).

The DPO is the professional in charge of reporting, assessing and supervising all personal data-related procedures within the organization.

At Muriel Gestión Consultores, we recommend contracting an external consultant to serve as your company’s DPO, not only for the internal benefits such a professional can bring to the organization, such as guaranteed GPDR abidance, legal counselling and avoidance of non-compliance fines of up to 4% of your annual revenues, but also because this measure will improve your corporate image and your customers’ trust.

CATALINA MURIEL GONZÁLEZ

DATA PROTECTION OFFICER

MURIEL GESTIÓN CONSULTORES
Experts in Data Protection and GDPL Compliance on the Costa del Sol
10 Years Experience
Special Offer 10%,  get your discount quote 10%MAG  [email protected]