Germans lead foreign mortgage requests in Spain. How DACH buyers research property and what your agency’s marketing should do about it.
Marketing Strategies
Publish, don’t advertise: how estate agencies earn expert status
British estate agents have long understood print. The glossy brochure, the property pages in the local paper, the window display on the high street – all of it said something about the agency, not just the houses. On the Costa del Sol, most of that has moved to the...
Marketing a new development: one booking, one season
Picture the buyer your development is waiting for. It is June, they have flown in from Stockholm, London or Amsterdam for a week of viewings, and on their first evening they are sitting in a hotel lounge in Marbella with an hour to spare. Before they open a property...
Construction Timelapse: Costa del Sol Developer Marketing
Most development marketing budgets peak twice: once for renderings before a single foundation is poured, and once for photography after the keys are handed over. In between – the twelve, eighteen, twenty-four months where the building actually rises – almost nothing...
The Market Is Turning – What the Costa del Sol Property Market Means for Your Marketing in H2 2026
Two figures from spring 2026 tell the same story from opposite ends. Málaga city hit a fresh all-time high of around €3,755/m² — and in the very same quarter, sales across the province fell by 9.3%. Prices up, transactions down: the Costa del Sol market is turning....
How Costa del Sol developers actually reach international buyers
A buyer in Manchester or Stockholm spends roughly eight weeks researching before booking a flight. In those eight weeks she compares locations, shortlists developments, watches videos, reads about taxes and residency, and quietly rules out most of what she sees. Then...