Real Estate Video Cost in Spain: What to Budget in 2026

The question comes up in almost every first conversation, usually within the first five minutes: what does a video like that cost? The honest answer starts with a question back — whether you really need only a video. Because almost nobody marketing a property on the Costa del Sol ends up needing just one.

The question still deserves a straight answer. So: here are the market prices, here is what pushes them up, and here is what it costs with us — including the places where we are not the cheapest option.

The short answer: what the market charges

A property video in Spain costs between €150 and €250, depending on length. The usual scale among specialists: up to one minute around €150, up to two minutes around €200, up to three minutes around €250 per property (Tramitame, 2026). Travel and higher demands on equipment or editing are added on top.

For context, the other pieces that make up a fully prepared property:

• Photography: rates between €70 and €395, averaging around €140, with a typical corridor of €80 to €300 (Cronoshare, 2026; for Madrid, Zaask puts packages at €80 to €215). Watch the scope here: basic packages typically include only 10 to 12 images, larger ones up to 40. At €140 for eleven images you are paying roughly €13 per photo.
• 360° tour: from around €50, plus roughly €5 per additional capture point (Cronoshare, 2026). At twenty points that lands around €150.
• Rush delivery under 24 hours carries a standard surcharge of 25 to 50 %.

And why international price lists mislead: search in English and you quickly hit very different numbers — $300 to $1,000 for a standard listing video, $1,000 to $1,500 for a cinematic version with drone work, and from $1,500 to over $3,000 for luxury properties (RoomLift, 2026). Those are mostly US market rates. They are useful as an indication of what an ambitious production can cost, but not as a benchmark for a quote in Málaga.

Why the unit price is the wrong question

Let us cost out an average property in full. What does a listing need in order to work equally well on Idealista, on your own website and in a sales pack?

Professional photography. A video. A 360° tour, because a substantial share of enquirers are not here. Aerial footage, if location or surroundings are a selling point. And a floor plan the portals display properly.

The three items with solid market figures alone come to around €490: photography €140, video €200, tour €150. For drone work and floor plans there are no comparably reliable averages — both are usually quoted per project. Realistically, a fully prepared property puts you at €700 to €800.

That is one half of the calculation. The other appears on no price list: that amount is typically spread across three to five different suppliers. Which means three to five appointments with the owner or tenant, three to five briefings, three to five invoices — and, at the end, material that does not match. The photos are warm-toned, the video cool. The drone shot is from a different day with different weather. The floor plan has its own colour palette.

With one property that is an annoyance. With eight units in a development it becomes a coordination problem that costs you working hours which appear in no budget.

What actually drives the price

When you compare quotes, these are the six points that make the difference:

• Property size and shoot duration. A villa with garden, pool and three levels takes several times as long as an apartment. That is why most price lists refer to a "standard property" — ask where that definition ends and what gets charged beyond it. We deliberately do not draw that line: an apartment costs the same as a villa with us, and we shoot for as long as the property needs.
• Drone work and flight permits. Aerial footage in Spain requires authorisation and a licensed pilot with public liability insurance. Anyone offering it well below market may be working without one or the other. When in doubt, ask for the licence and proof of insurance.
• Length and depth of editing. Two minutes cost more than one, but not because of shooting time — because of the edit. Colour grading, music licensing, intro and outro account for most of the work.
• Usage rights. The point most often overlooked. Clarify upfront whether you may also use the material on portals, social media, in print and in sales documents — and whether there is a time limit. Extending a licence afterwards is expensive.
• Rush surcharges. The market standard is 25 to 50 % extra for delivery within 24 hours. Plan your marketing a week ahead and you avoid this line entirely.
• One-off or recurring. The biggest lever. Anyone commissioning properties regularly pays considerably less per unit than a one-time booking, with practically every supplier.

One factor gets overrated in pricing conversations: the camera. For social formats and quick property videos we also shoot on an iPhone Pro with a gimbal — professionally operated, not handheld. What separates a passable property video from a good one is framing, camera movement and the edit, not the body it was shot on. Our photographer Andrés has been shooting property on the Costa del Sol for over thirty years; he knows which corner makes a room read larger and what time of day the terrace gets its best light. That is the line item that makes the difference — and the only one a cheap quote does not include.

How we price it: one credit per service

We abolished unit prices because they encourage exactly the thinking this article argues against. Instead, every service costs one credit, and you combine them freely.

Credits are bought in packages. The larger the package, the lower the price per credit:

All prices exclude VAT (21 %). Pricing valid for 2026.

A worked example. A fully prepared standard property — photos, video, 360° tour, drone and floor plan — comes to around five credits. In the 20-credit package that is €750 per property. The package therefore covers four fully prepared properties, or up to ten in the leaner "photos plus tour" format.

Credits are valid for twelve months from purchase. So you do not have to plan a whole season upfront, or watch a package expire because a project slipped — you draw on them as each property becomes ready.

And now the part you rarely find in a price list: where we are not the cheapest.

Book a single video with us and you pay €250. A specialist videographer in Spain will do it for around €200. If you need exactly one video for exactly one property and nothing else, you are better off there — and we will tell you so in the conversation.

Our advantage appears in the bundle. The €750 for a fully prepared property sits roughly level with the sum of individual services on the market. What you get for it is one appointment instead of four, one contact instead of four, one invoice instead of four — and material that comes from one source and therefore matches. You can see how that looks in our portfolio.

Scope is worth a close look too: a session with us delivers around 30 final images as a rule — more on larger properties, with no change to the price. Basic packages on the market stop at 10 to 12. At 30 images alone, one credit in the 20-credit package works out at roughly €5 per image against about €13 for an average market package. On one property you barely notice. Across a development of ten units it becomes a real difference.

The point most often overlooked is the 360° tour. With most providers the tour is a subscription: the common platforms bill by how many properties you keep active at once, and when payment stops, the tour disappears from the web. In Spain, Matterport productions typically include six months of hosting; beyond that, renewal is billed separately (Somos Volantis; Matterport pricing breakdown). With a marketing period running nine to twelve months, that means the tour goes dark while the property is still for sale.

With us the online version is part of the credit. The tour stays live for as long as you want it, up to 24 months — no subscription, no renewal fee, no reactivation charge. You also get two links: one carrying your agency branding for your own website and sales documents, and a neutral one without branding for portals and for sharing with co-selling colleagues. The system works with the standard portals, Idealista and Fotocasa included.

What adds up in 2026

This calculation does not sit in a vacuum. The market on this coast has shifted, and that changes what good material is worth.

Málaga province recorded around 9.3 % fewer sales in the first quarter of 2026 than a year earlier (El Debate, 2026). At the same time, purchases by foreign buyers grew by roughly 11 % in the second quarter, while purchases by Spanish buyers declined (idealista, 2026). And cost per click in real estate advertising rose more in 2026 than in any other industry.

For your calculation that means three things. There are fewer completions, so each serious enquiry carries more weight. The growing part of demand sits abroad and decides on the material, not on the viewing. And buying visibility is getting more expensive, while preparing the property better holds its price.

We have written in more detail about what this means for splitting a marketing budget — including the cases where our own services are the wrong answer: Beyond Digital: Print Is a Budget Decision, Not a Belief.

Conclusion

A property video on the Costa del Sol costs between €150 and €250; with us, €250 as a one-off and €150 in the largest package. But that is rarely the number your decision should rest on.

The more useful number is what a fully marketed property costs, how often you need that in a year, and how much of your own time goes into coordination. Calculate it that way and you almost always arrive at a different — and usually cheaper — answer than by comparing individual line items.

Two ways to make this concrete:

Subscribe to the market updates. Every two weeks we write up what is actually happening in this market and what it means for marketing decisions — sourced, with the working shown. The form is at the bottom of this page, and you can unsubscribe in one click.

Or we cost out your project together. Tell us how many properties you are marketing over the next twelve months and at what scope — and you get a concrete figure instead of a range. Fifteen minutes on the phone is enough. You then receive a written calculation that commits you to nothing and carries no deadline. And if it turns out a single supplier is cheaper for your case, we will say so. Get in touch here, or look over our photography and video services first.

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Sources

• Tramitame — Property video price calculator (Spain, 2026)
• Cronoshare — What does a property photographer cost? and Zaask — Property photography pricing (Spain, 2026)
• Cronoshare — What does a 360° virtual tour cost? (Spain, 2026)
• Somos Volantis — What a Matterport tour costs and what it includes and Travvir — Matterport Pricing Explained (hosting model and renewal, 2026)
• RoomLift — Real Estate Videography Pricing 2026 and Hill Property Media — Pricing Guide 2026 (international benchmarks)
• El Debate — Málaga sales, Q1 2026
• idealista — Purchases by foreign buyers, Q2 2026