Spanientrends · German-speaking market
Reach German-speaking buyers where they do their research
Spanientrends is the German-language property portal for the Costa del Sol: market, buying, tax and new developments for buyers from Germany, Austria and Switzerland. Your development or your business sits inside that content, permanently.
Autumn 2026 brochure · Read online
Your staff speak German. Your marketing doesn't.
That gap is costing you sales.
German buyers are already looking
Germans account for 6.11% of home purchases by foreigners in Spain and lead foreign mortgage requests with 15.6%. They arrive with their financing thought through. The question is whether they can find you.
A German speaker is not a strategy
Almost every agency and developer has someone who speaks German. Almost none has the content, the channels and the cultural know-how to reach the DACH market. Spanientrends gives you all three, ready-made.
They need more than a translated brochure
DACH buyers research thoroughly before contacting an agency: law, tax, market and investment context, in their own language. Readers who come through Spanientrends arrive informed.
A market too large to ignore
15.6%
of foreign mortgage requests in Spain come from Germany, no. 1idealista/hipotecas, Q2 2026
6.11%
of home purchases by foreigners are made by GermansRegistradores, Q2 2026
12 m
German holidaymakers in Spain in 2025, a recordINE
Why Spanientrends
An independent portal, not a listings site
Prices and market reports, purchase law and tax, new developments and life in Spain. Editorial and commercial content are kept separate and labelled, which is why readers trust it.
A permanent presence
Your project or expert page stays online. It doesn't expire and isn't replaced by the next edition: it keeps working in search, in the newsletter archive and every time you share the link.
Three channels, one placement
A page on the portal, a place in the printed brochure (3,000 copies where German holidaymakers and residents spend their time) and social media, backed by Stefan Knöbel's LinkedIn network of over 9,000 property contacts.
Made on the Costa del Sol
Written by people who live in this market, not by an office in Germany. We have been on the coast since 2008.
Native German, not translated
Every text is written, edited and proofread in native German. Stefan Knöbel has worked in the German-speaking market since 2008.
Your content is yours
Interviews, features and German copy you can reuse on your own social media, emails and WhatsApp for the German market.
Already featured on Spanientrends: Neinor Homes (Santa Clara Homes, East Marbella), Taylor Wimpey (Altura 160, Benahavís), Exxacon (Alura Living, Casares Costa), Start Group, Wohlfahrt Abogados and Mortgage Direct.Online since May 2026 · Member of the Deutsches Wirtschaftsforum Andalusien
Advertising options
2027 introductory prices, excluding VAT. 6-month minimum term, then automatic renewal for further 6-month periods.
Estate agencies
€300a month
Editorial company page with enquiry form, an interview (text or video) and up to 4 properties with their own profiles, with up to 2 swaps a month. Plus the printed brochure with your own QR code, a social media post for every publication and a quarterly enquiry report.
Developers & master brokers
€100a month + €100 per project
Company page with interview and, for each project, an editorial project page with all mandatory information and its own enquiry form. Sold-out projects are replaced. Brochure, social media and quarterly report included. Example: company plus 4 projects, €500 a month.
Experts & services
€200a month
Editorial expert page with enquiry form and an interview (text or video), the printed brochure with a QR code, a social media post for every publication and a quarterly report. For law firms, tax advisers, finance, insurance, construction and renovation, interiors and property management.
6-month minimum term, also per project. Notice up to 30 days before the end of each period. Spanientrends is for businesses and experts presenting selected properties, not for advertising single listings.
Launching a development?
On request we put together a bespoke campaign: brochure front cover, Ideal Home, Agency Magazine and visual production by ADS Marketing. See all magazines →
Request the 2027 Media Pack
Talk to Stefan directly to find the right package for your business and receive the Media Pack with full details. Phone: +34 677 627 586