Real estate with values, the demand of new owners

By Matías Villarroel, development director of Palo Alto Marbella

Values are becoming increasingly important in the daily lives of many people, who are very clear about what they demand to the companies, people and administrations they interact with. Buying in sustainable stores a , traveling to countries with high democratic standards, or working for companies with clear environmental, social and governance (ESG) policies are practices more common every day. Therefore, it is reasonable that these requirements arrive to homes and living communities too.

New buildings should not be devoid of values that identify the moral pillars on which the community is built. This is an expanding trend that will become increasingly common in residential projects, especially in the most exclusive communities.

Today, homeowners not only demand exclusive designs, differential finishes and unique services. They want to know that the home where they will spend their time has been built and in accordance with certain values. First and foremost, sustainability plays a key role. Ensuring that the impact of the building and of its construction on the surrounding natural environment is minimal, or even positive, is essential. Energy optimization through the use of renewable energies and the application of designs that minimize possible waste are also key, ensuring a sustainable present and future. At this point, sustainability ratings in construction gain relevance, like BREEAM being the most relevant environmental assessment of properties according to a scale that takes into account the economic, environmental and social benefits it brings.

Palo Alto

Beyond the environmental impact are the social and personal values that are promoted by the community. The construction of spaces adapted to the needs of families and their diversity is key. This is influenced by the location, the availability of external services and the supply of facilities and infrastructures within the complex itself. Management must be aware of the different needs that may arise in the heart of the community, offering spaces for work or study, together with leisure environments and facilities, entertainment, and socialization services. This facilitates the creation of bonds beyond the persons coexisting, allowing owners to be more than just neighbours and establish personal relationships to create a community with common interests.

Palo Alto Marbella, an example of the importance of values in a community

Palo Alto Marbella is a pioneering community in Spain based on four key concepts: family, lifestyle destination, customization and sustainability. The complex is a reference in the Costa del Sol, where it is a leader in the new lifestyle destination concept, thanks not only to its facilities, infrastructure and housing offer, but also to its leisure activities. Its team includes the figure of a Resort Manager who is in charge of managing all the activities organized in the community, focused on providing owners with the best possible experience both inside and outside their residences.

In this way, it seeks to enhance the feeling of family and belonging to the community, with the objective of creating bonds beyond being only neighbours. Palo Alto has been conceived as a meeting point for an international and cosmopolitan community that shares interests, affinities and, above all, values that are also reflected in their homes.

Sustainability has accompanied the project throughout its entire trajectory, from design to construction. Respect for the natural environment, the integration of the local ecosystem in the community itself, and the use of respectful materials has been a basic requirement that has led several Palo Alto developments to be BREEAM certified, an advanced evaluation and certification method that ensures sustainability in buildings.

Fachada Palo Alto

Finally, the customization of properties is another fundamental value at Palo Alto, which offers homeowners the opportunity to adapt the designs to their personal needs and tastes. In this way, perfect spaces are achieved for each Family.

Through these values, Palo Alto has become an international reference community. Working by and for specific objectives allows us to offer homeowners a differential value, assuring them that the place where they live or where they spend their free time is in line with their personal values.

More information about Palo Alto:

Luxury Estates in Spain for Sale | Palo Alto Marbella

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LF Channel is the communication and marketing agency for challenging and innovative brands, a team of professionals passionate about communication and specialised in the lifestyle, consumer electronics, technology and innovative markets. Founded more than 25 years ago by Imma Folch, CEO of the company, and with offices in Barcelona and Madrid, LF Channel develops long term relationships with its clients, with the media and with market prescribers, always based on a relationship of trust. LF Channel is an active member of the world’s largest international network of independent PR agencies, Worldcom PR Group. ( www.lfchannel.com )

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The fantastic power of QR Codes for your Marketing

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The fantastic possibilities of QR codes

QR codes are on the rise. You can see the pixel squares in more and more publications and advertisements, and nowadays readers also know how easy it is to scan them with a smartphone and retrieve the additional information.

qr code exmple. QR code verification. Isometric barcode mobile scanning, customer makes paying with phone scanner. Info QR code vector illustration. Smartphone scanner, qr isometric online

Static versus dynamic QR codes

Static QR codes are the classic redirection to a website. However, the content, i.e. the destination address, can NOT be changed once it has been created! A static code saves the website in the QR code and then forwards to it. But what if the URL is no longer valid or has been misspelled and your flyers have already been printed?

To avoid this, there are dynamic QR codes. Dynamic QR Codes allow you to change the URL afterwards and point to a new website. And this can be changed as often as you like! Furthermore, with dynamic QR Codes it is possible to track by whom, when and where the QR Code was called. So you always have up-to-date data about your advertising effectiveness and can redirect to a new landing page, new product video etc. if necessary.

Dynamic QR codes can also be used to control campaigns with precise timing and to control activation and deactivation. For example, special offers or competitions can be activated for a limited time.

cube of qr codes

Beware of “free” offers

Even if it sounds tempting, beware of offers that are too good. With all free offers you have to live with restrictions and often advertisements are displayed over which you have no control…

That’s why we recommend you only work with professional providers. At ADS we use professional systems with no advertising or other restrictions, just like our other services such as virtual magazines.

Some application examples for QR codes

Social Media QR Code:

Use the possibility to offer your customers all social media options to stay in touch or follow you with only one QR code.

Digital business card:

Create a QR code for the smartphone with your optimised business card. All your details including social networks. So they automatically end up in your contacts’ address books, WITHOUT typos.

Digital restaurant menu card QR:

With our QR codes, they can conveniently upload your menu as a PDF (we’re happy to design your cards too) and update it at any time. You can display time-controlled lunch and dinner menus. Your menu is automatically displayed in the correct language.

Vouchers:

Create QR codes for one-time redeemable vouchers in your restaurant or shop. The vouchers can be shared via Whatsapp, Facebook… with our integrated share function and you will reach more potential customers.

App Qr Code:

Promote your app and direct your customers to the relevant app store to install your app.

Lead generation and feedback QR Codes:

Collect feedback via forms or new newsletter subscribers. By submitting the page, the prospect will directly receive an email with their voucher, e-book etc.

Promote real estate:

Simply create a QR code for each property, and this way your potential customer can see more information about each property in your shop window and contact them directly if they are interested. You can also use dynamic QR codes on your For Sale signs to show the customer more information, photos and a video of the property and integrate a call-to-action button. And with each new property, you simply change the dynamic link and can use the same sign over and over again.

These are just a few examples of the countless possibilities of QR Codes. Contact us for your project and we will find the perfect solution.

Finally, a small tooltip:

We can recommend the QR Code Generator from Canvas. It is perfectly integrated into the Canvas programme and generates static QR codes that you can then immediately embed in your design. Check it out here: Canvas QR Code Generator

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Virtual Tours for Real Estate

Virtual Tours for Real Estate – Some tips to take full advantage of 360º property tours

Have you asked yourself the question: Why should I implement virtual tours in my marketing? And how can I use them to make more sales?

We all have heard lately that virtual tours are a must have and it helps to close deals when it is difficult to travel… But how exactly are these 360º Tours helping and how can you take maximum advantage of it? The answer is like always: It depends,… but there are some general things to consider.

The first question is: Should I do them on my own or use a professional agency?

Nowadays it is easy to get started and to do them on your own. A decent iPhone can do 360º pictures. But that is only half of the work. After doing the shots, we highly recommend improving them with a professional graphic program. Otherwise, the properties won’t look their best. And after preparing the panoramic photos, you need to choose a hosting platform which you want to show your tours. There are a lot out there and each one has pros and cons and different prices. And then you must stitch your tours so that you have a consistent go through for you customers.

A professional agency will have specialized 360º cameras for better results and know exactly on which height and where to take the shots. They will also advice you on which system will work for you the best. Apart from being the most cost-effective solution for hosting your tours. We at ADS TOURS work with several systems and recommend to our clients the one that best fit their needs. Apart from our own system which is included for free in every 360º Tour we do. Our system allows the agencies among other things to implement branded and unbranded tours.

That brings us to the next point: The technical aspects.

What do you need the tours for?

And where do you want to implement them?

– first of all look of how you can implement virtual tours on your website and on your property listing page. Speak to your webhosting or IT department to make sure which formats are supported. Also speak with your CRM company (popular ones on the coast are Resales Online, OptimaSit or Inmoba).

Most of the time you will get a link of the tour of the system that your photographer or agency is using. It is important to see which features are offered and what you need. Although everybody is talking of Matterport, apart from being an expensive platform, you also have to see if it serves your needs. There are some interesting options out there with innovative features.

Also don’t forget to:

make sure to speak with the property portals you use to make sure they accept the format that your agency will be delivering.

think if you want the tour be branded or unbranded or both. Branded Tours are nice for your website but might not be accepted by portals and not be used by collaborating agents.

decide if you want to offer one to one viewings so that people who see the tour can contact you instantly by video call. A nice feature but you have to be available. If you are a lot out in meetings or driving, this feature is not good as a visitor who is let down will probably abandon the tour or think you are not professional.

These are some general things to have in mind because at the end of the day you want maximum exposure of your listings. Especially if you spend money on a virtual tour.

We at ADS TOUR are here at the Costa del Sol to help and find the best solution for your Virtual Tour needs!

ARRANGE A MEETING & GET 50% OFF YOUR FIRST 360º WITH US!

Or send us a mail to: [email protected]

Visit us at our office in Marbella or we come to your office for a chat.

12 Surprising Real Estate Facts

If you haven’t already hired a professional photographer to shoot your listings, you should really think about doing so. Check out these 12 real estate photography facts you need to know.

Real Estate Facts Thumb

Buyers spend 60% of their time looking at listing photos, and only 20% each on the listing description and agent description. (The Wall Street Journal.)
Homes with high-quality photos receive 47% higher asking price per square meter. (cbsnews.com)
83% of buyers cited pictures as very important. (investordetails.wordpress.com)
You have two seconds to grab the buyer’s attention without a photo, and 20 seconds with a photo. (marketleader.com)
Homes with professionally photographed pictures can sell for up to €19,000 more. (marketleader.com)
Agents who outsource photography earn twice as much commission as those who do not. Only 35% of agents use professional photographers. (inman.com)
Use a 10mm lens for wide angles of small rooms to make it look as spacious as possible, without distorting too much. (massrealestatenews.com)
Listings with professional photographs sell 32% faster, spending only 89 days on the market compared to 123 for other homes. (PR Newswire)
Only 15% of listings have high-quality photography, with half of over $1 million listings using low-quality photos. (The Wall Street Journal)
Listings with professional photos receive 118% more online views. (IMOTO PHOTO)
Professional photography can help sell your listing 39% closer to the original listing price. (IMOTO PHOTO)
Homes with professional photos get 61% more views. (REDFIN)

(source agentimpress.me)

DRONE IMAGES HELP TO SELL A PROPERTY FASTER

Why should you include drone images to show the property? Amazingly easy, because it looks stunning and will raise a lot more interest on your web, on the web portals and your social media channels. Your agency will also benefit from getting a higher reputation for going the extra mile and offering exceptional service! And the most relevant factor of all: THE PROPERTY WILL BE SOLD QUICKER!