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The fantastic power of QR Codes for your Marketing

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The fantastic possibilities of QR codes

QR codes are on the rise. You can see the pixel squares in more and more publications and advertisements, and nowadays readers also know how easy it is to scan them with a smartphone and retrieve the additional information.

qr code exmple. QR code verification. Isometric barcode mobile scanning, customer makes paying with phone scanner. Info QR code vector illustration. Smartphone scanner, qr isometric online

More than just links to websites

But did they know that QR codes can do much more than simply redirect to a website? The possibilities are numerous and some functions are extremely useful.

Static versus dynamic QR codes

Static QR codes are the classic redirection to a website. However, the content, i.e. the destination address, can NOT be changed once it has been created! A static code saves the website in the QR code and then forwards to it. But what if the URL is no longer valid or has been misspelled and your flyers have already been printed?

To avoid this, there are dynamic QR codes. Dynamic QR Codes allow you to change the URL afterwards and point to a new website. And this can be changed as often as you like! Furthermore, with dynamic QR Codes it is possible to track by whom, when and where the QR Code was called. So you always have up-to-date data about your advertising effectiveness and can redirect to a new landing page, new product video etc. if necessary.

Dynamic QR codes can also be used to control campaigns with precise timing and to control activation and deactivation. For example, special offers or competitions can be activated for a limited time.

cube of qr codes

Beware of “free” offers

Even if it sounds tempting, beware of offers that are too good. With all free offers you have to live with restrictions and often advertisements are displayed over which you have no control…

That’s why we recommend you only work with professional providers. At ADS we use professional systems with no advertising or other restrictions, just like our other services such as virtual magazines.

Some application examples for QR codes

Social Media QR Code:

Use the possibility to offer your customers all social media options to stay in touch or follow you with only one QR code.

Digital business card:

Create a QR code for the smartphone with your optimised business card. All your details including social networks. So they automatically end up in your contacts’ address books, WITHOUT typos.

Digital restaurant menu card QR:

With our QR codes, they can conveniently upload your menu as a PDF (we’re happy to design your cards too) and update it at any time. You can display time-controlled lunch and dinner menus. Your menu is automatically displayed in the correct language.

Vouchers:

Create QR codes for one-time redeemable vouchers in your restaurant or shop. The vouchers can be shared via Whatsapp, Facebook… with our integrated share function and you will reach more potential customers.

App Qr Code:

Promote your app and direct your customers to the relevant app store to install your app.

Lead generation and feedback QR Codes:

Collect feedback via forms or new newsletter subscribers. By submitting the page, the prospect will directly receive an email with their voucher, e-book etc.

Promote real estate:

Simply create a QR code for each property, and this way your potential customer can see more information about each property in your shop window and contact them directly if they are interested. You can also use dynamic QR codes on your For Sale signs to show the customer more information, photos and a video of the property and integrate a call-to-action button. And with each new property, you simply change the dynamic link and can use the same sign over and over again.

These are just a few examples of the countless possibilities of QR Codes. Contact us for your project and we will find the perfect solution.

Finally, a small tooltip:

We can recommend the QR Code Generator from Canvas. It is perfectly integrated into the Canvas programme and generates static QR codes that you can then immediately embed in your design. Check it out here: Canvas QR Code Generator

 
Contact us and bring your Marketing to the next level

Virtual Tours for Real Estate

Virtual Tours for Real Estate – Some tips to take full advantage of 360º property tours

Virtual Tours

Have you asked yourself the question: Why should I implement virtual tours in my marketing? And how can I use them to make more sales?

We all have heard lately that virtual tours are a must have and it helps to close deals when it is difficult to travel… But how exactly are these 360º Tours helping and how can you take maximum advantage of it? The answer is like always: It depends,… but there are some general things to consider.

The first question is: Should I do them on my own or use a professional agency?

Nowadays it is easy to get started and to do them on your own. A decent iPhone can do 360º pictures. But that is only half of the work. After doing the shots, we highly recommend improving them with a professional graphic program. Otherwise, the properties won’t look their best. And after preparing the panoramic photos, you need to choose a hosting platform which you want to show your tours. There are a lot out there and each one has pros and cons and different prices. And then you must stitch your tours so that you have a consistent go through for you customers.

A professional agency will have specialized 360º cameras for better results and know exactly on which height and where to take the shots. They will also advice you on which system will work for you the best. Apart from being the most cost-effective solution for hosting your tours. We at ADS TOURS work with several systems and recommend to our clients the one that best fit their needs. Apart from our own system which is included for free in every 360º Tour we do. Our system allows the agencies among other things to implement branded and unbranded tours.

360 Tours

That brings us to the next point: The technical aspects.

What do you need the tours for?

And where do you want to implement them?

 – first of all look of how you can implement virtual tours on your website and on your property listing page. Speak to your webhosting or IT department to make sure which formats are supported. Also speak with your CRM company (popular ones on the coast are Resales Online, OptimaSit or Inmoba).

Most of the time you will get a link of the tour of the system that your photographer or agency is using. It is important to see which features are offered and what you need. Although everybody is talking of Matterport, apart from being an expensive platform, you also have to see if it serves your needs. There are some interesting options out there with innovative features.

Also don’t forget to:

  • make sure to speak with the property portals you use to make sure they accept the format that your agency will be delivering.
  • think if you want the tour be branded or unbranded or both. Branded Tours are nice for your website but might not be accepted by portals and not be used by collaborating agents.
  • decide if you want to offer one to one viewings so that people who see the tour can contact you instantly by video call. A nice feature but you have to be available. If you are a lot out in meetings or driving, this feature is not good as a visitor who is let down will probably abandon the tour or think you are not professional.

These are some general things to have in mind because at the end of the day you want maximum exposure of your listings. Especially if you spend money on a virtual tour.

We at ADS TOUR are here at the Costa del Sol to help and find the best solution for your Virtual Tour needs!

ARRANGE A MEETING & GET 50% OFF YOUR FIRST 360º WITH US!

Or send us a mail to: [email protected]

Visit us at our office in Marbella or we come to your office for a chat.

12 Surprising Real Estate Facts

If you haven’t already hired a professional photographer to shoot your listings, you should really think about doing so. Check out these 12 real estate photography facts you need to know.

Real Estate Facts Thumb

  1. Buyers spend 60% of their time looking at listing photos, and only 20% each on the listing description and agent description. (The Wall Street Journal.)
  2. Homes with high-quality photos receive 47% higher asking price per square meter. (cbsnews.com)
  3. 83% of buyers cited pictures as very important. (investordetails.wordpress.com)
  4. You have two seconds to grab the buyer’s attention without a photo, and 20 seconds with a photo. (marketleader.com)
  5. Homes with professionally photographed pictures can sell for up to €19,000 more. (marketleader.com)
  6. Agents who outsource photography earn twice as much commission as those who do not. Only 35% of agents use professional photographers. (inman.com)
  7. Use a 10mm lens for wide angles of small rooms to make it look as spacious as possible, without distorting too much. (massrealestatenews.com)
  8. Listings with professional photographs sell 32% faster, spending only 89 days on the market compared to 123 for other homes. (PR Newswire)
  9. Only 15% of listings have high-quality photography, with half of over $1 million listings using low-quality photos. (The Wall Street Journal)
  10. Listings with professional photos receive 118% more online views. (IMOTO PHOTO)
  11. Professional photography can help sell your listing 39% closer to the original listing price. (IMOTO PHOTO)
  12. Homes with professional photos get 61% more views. (REDFIN)

(source agentimpress.me)

DRONE IMAGES HELP TO SELL A PROPERTY FASTER

Why should you include drone images to show the property? Amazingly easy, because it looks stunning and will raise a lot more interest on your web, on the web portals and your social media channels. Your agency will also benefit from getting a higher reputation for going the extra mile and offering exceptional service! And the most relevant factor of all: THE PROPERTY WILL BE SOLD QUICKER!

ADS Drone Image Video

 

With drone footage you can show how the property fits into its environment, the distance to commodities or beaches. Drone videography also adds a cinematic edge to your property presentations and with the right music it can evoke the kind of emotion that you are looking for and really make the property stand out from the crowd. Agencies should be using drone photography to take their marketing to the next level.

“Research shows that by integrating professional drone photography and videos into your listing, you’ll be more likely to sell your property. In fact, according to MLS statistics, homes with drone real estate photography and videos sold 68 percent faster than those without it.” (source: Alexdronephotography.com )

But you also have to be careful not to incorporate it on properties where it does not add a benefit.

For this reason, it is important to work together with a professional company. Apart from being fully licensed and insured, they will also assist and say if drone images add a benefit or not to a property. The legal aspect is also particularly important as fines are high in Spain.

Drone footage can be used to show distinct aspects, depending on what you want to highlight:

  • Aerial views of the entire property and the surrounding area
  • Aerial view of the neighbourhood to point out local commodities and distances to schools, beaches, shopping etc.
  • Property boundaries and plots (these can be drawn into to visualize the size of a plot)
  • real views from a property in construction (views from all terraces at real height)

As a resume we can say that drone images can help presenting a property in many ways, but they also help the selling agent to build up his brand and set himself apart from the competition.

“Think of drone photography as a branding tool” (Tyler Nicely)

Should you hire a professional drone pilot or do it yourself?

If you want to learn to do it yourself, some of the most important things you need to arrange:

  • Buy a professional drone (anywhere between 1.500 € and 10.000 €)
  • get a license and insurance
  • respect local laws and make sure drone flights are permitted where you want to fly

once you master all this, you have the advantages that you can choose exactly what and how to shoot, use drone for a ll your listings and you can reschedule easily if conditions are poor…

The advantages of hiring a professional drone pilot:

  • no license or certification test and fees
  • no learning curves
  • no upfront cost of buying a drone and equipment
  • no maintenance or replacement cost
  • no need to buy a new drone when current model becomes outdated
  • no need to cut or edit footage

If you have any question, please contact us, we are fully licensed drone pilots and have years of experience.

Sources:

Alexdronephotography.com

Zillow.com

Lansing State Journal

DroneVideos.com

DroneMediaImaging UK

 
 
 
 
 

Floor Plans and professional Photography – The perfect match

Contact us and get a 20% discount on your first photograph & floor plan order!

How many times have you heard from a new lead “Can you send me the floor plan?” and how often was your reply “Sorry, we don’t have a floor plan for that property.”? 

But these are only the leads that bothered to contact. What you don’t see is that you are actually losing out on a considerable number of potential leads because according to the most important property portals, floor plans are the second most important feature on a listing (look at Rightmove or Zillow). Many of the interviewed buyer said they would very unlikely arrange a viewing of a property without having seen a floor plan before. Adding a floor plan can increase the interest in a listing by up to 50%.

Floor plans give structure to the photos of a listing. 

 floor plan

Floor plans are the best way to display the room layout, how the rooms fit in in relation to each other and to understand the flow of the property.

According to the American association of REALTORS® floor plans and virtual tours rank highest in the “very useful” features that buyers demand. Floor plans are even clicked more often than maps on the portals (see realestate.com.au). 

A floor plan allows the buyer to understand the complete layout of the property with one look.

But the sellers also think that a floor plan will help them sell their home faster. They will most likely choose an agent who include the floor plan feature in their marketing plan. 

 

Professionalize your marketing and use experts!

From all the facts above and taking into consideration that real estate website have an average of 20.000.000 views per month on floor plans alone (Zillow), you will find out that when you offer professional marketing services, you will get more listings and improve the enquiries from your website and from property portals. Our professional floor plans can be customized to incorporate your own branding and logo. We deliver the floor plans to you in JPG, PNG and SVG file formats as well as a multipage PDF.

Our 2D floor plans have a professional and modern look, they are easy to read and include indications like kitchen, bathroom, or bedroom as well as wardrobes, kitchen units and bathroom fittings. Our floor plans can also highlight the location of the property, garage, pool, or any other important external amenities.

Floor Plans are the best way to understand the property in a single glance! 

 

Combine our floor plans with our virtual tour and professional photography and we incorporate the floor plan in the virtual tour so that clients can click through the rooms of the floor plan. Click here for an example!

Floor plans actually save both, you and the buyer time! The buyer does not need to waste time visiting properties which won’t suit their needs the agent does not waste time showing properties to their clients that they don’t buy. You can qualify a buyer better and show them what they are most likely to buy.

Floor plans are an amazing lead generation tool if combined with professional photographs.

Contact us and get a 20% discount on your first photograph & floor plan order!