Why should you include drone images to show the property? Amazingly easy, because it looks stunning and will raise a lot more interest on your web, on the web portals and your social media channels. Your agency will also benefit from getting a higher reputation for going the extra mile and offering exceptional service! And the most relevant factor of all: THE PROPERTY WILL BE SOLD QUICKER!
With drone footage you can show how the property fits into its environment, the distance to commodities or beaches. Drone videography also adds a cinematic edge to your property presentations and with the right music it can evoke the kind of emotion that you are looking for and really make the property stand out from the crowd. Agencies should be using drone photography to take their marketing to the next level.
“Research shows that by integrating professional drone photography and videos into your listing, you’ll be more likely to sell your property. In fact, according to MLS statistics, homes with drone real estate photography and videos sold 68 percent faster than those without it.” (source: Alexdronephotography.com )
But you also have to be careful not to incorporate it on properties where it does not add a benefit.
For this reason, it is important to work together with a professional company. Apart from being fully licensed and insured, they will also assist and say if drone images add a benefit or not to a property. The legal aspect is also particularly important as fines are high in Spain.
Drone footage can be used to show distinct aspects, depending on what you want to highlight:
- Aerial views of the entire property and the surrounding area
- Aerial view of the neighbourhood to point out local commodities and distances to schools, beaches, shopping etc.
- Property boundaries and plots (these can be drawn into to visualize the size of a plot)
- real views from a property in construction (views from all terraces at real height)
As a resume we can say that drone images can help presenting a property in many ways, but they also help the selling agent to build up his brand and set himself apart from the competition.
“Think of drone photography as a branding tool” (Tyler Nicely)
Should you hire a professional drone pilot or do it yourself?
If you want to learn to do it yourself, some of the most important things you need to arrange:
- Buy a professional drone (anywhere between 1.500 € and 10.000 €)
- get a license and insurance
- respect local laws and make sure drone flights are permitted where you want to fly
once you master all this, you have the advantages that you can choose exactly what and how to shoot, use drone for a ll your listings and you can reschedule easily if conditions are poor…
The advantages of hiring a professional drone pilot:
- no license or certification test and fees
- no learning curves
- no upfront cost of buying a drone and equipment
- no maintenance or replacement cost
- no need to buy a new drone when current model becomes outdated
- no need to cut or edit footage
If you have any question, please contact us, we are fully licensed drone pilots and have years of experience.
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