The fantastic possibilities of QR codes
QR codes are on the rise. You can see the pixel squares in more and more publications and advertisements, and nowadays readers also know how easy it is to scan them with a smartphone and retrieve the additional information.
More than just links to websites
But did they know that QR codes can do much more than simply redirect to a website? The possibilities are numerous and some functions are extremely useful.
Static versus dynamic QR codes
Static QR codes are the classic redirection to a website. However, the content, i.e. the destination address, can NOT be changed once it has been created! A static code saves the website in the QR code and then forwards to it. But what if the URL is no longer valid or has been misspelled and your flyers have already been printed?
To avoid this, there are dynamic QR codes. Dynamic QR Codes allow you to change the URL afterwards and point to a new website. And this can be changed as often as you like! Furthermore, with dynamic QR Codes it is possible to track by whom, when and where the QR Code was called. So you always have up-to-date data about your advertising effectiveness and can redirect to a new landing page, new product video etc. if necessary.
Dynamic QR codes can also be used to control campaigns with precise timing and to control activation and deactivation. For example, special offers or competitions can be activated for a limited time.
Beware of “free” offers
Even if it sounds tempting, beware of offers that are too good. With all free offers you have to live with restrictions and often advertisements are displayed over which you have no control…
That’s why we recommend you only work with professional providers. At ADS we use professional systems with no advertising or other restrictions, just like our other services such as virtual magazines.
Some application examples for QR codes
Social Media QR Code:
Use the possibility to offer your customers all social media options to stay in touch or follow you with only one QR code.
Digital business card:
Create a QR code for the smartphone with your optimised business card. All your details including social networks. So they automatically end up in your contacts’ address books, WITHOUT typos.
Digital restaurant menu card QR:
With our QR codes, they can conveniently upload your menu as a PDF (we’re happy to design your cards too) and update it at any time. You can display time-controlled lunch and dinner menus. Your menu is automatically displayed in the correct language.
Vouchers:
Create QR codes for one-time redeemable vouchers in your restaurant or shop. The vouchers can be shared via Whatsapp, Facebook… with our integrated share function and you will reach more potential customers.
App Qr Code:
Promote your app and direct your customers to the relevant app store to install your app.
Lead generation and feedback QR Codes:
Collect feedback via forms or new newsletter subscribers. By submitting the page, the prospect will directly receive an email with their voucher, e-book etc.
Promote real estate:
Simply create a QR code for each property, and this way your potential customer can see more information about each property in your shop window and contact them directly if they are interested. You can also use dynamic QR codes on your For Sale signs to show the customer more information, photos and a video of the property and integrate a call-to-action button. And with each new property, you simply change the dynamic link and can use the same sign over and over again.
These are just a few examples of the countless possibilities of QR Codes. Contact us for your project and we will find the perfect solution.
Finally, a small tooltip:
We can recommend the QR Code Generator from Canvas. It is perfectly integrated into the Canvas programme and generates static QR codes that you can then immediately embed in your design. Check it out here: Canvas QR Code Generator