Reach 93 million German-speaking buyers — with the only German-language property magazine on the Costa del Sol
Spanien-Trends is the Costa del Sol's first and only German-language real estate publication. Launching May 2026 — and your competitors are already looking at it.
You have German-speaking staff. But no German marketing. That gap is costing you sales.
German buyers are actively searching for Costa del Sol property
Germans, Austrians, and Swiss collectively buy over 10,000 properties in Spain every year. The DACH market has a combined GDP of €5.05 trillion — and these buyers come to the Costa del Sol with serious budgets and serious intentions. The question is not whether they are looking. The question is whether they can find you.
Having a German speaker on your team is not the same as having a German marketing strategy
Most Costa del Sol agencies and developers have German-speaking sales agents. Almost none has the content, the channels, or the cultural knowledge to market effectively to DACH buyers. Spanien-Trends closes that gap — giving you a professional, native-quality platform to reach the German-speaking market without building it yourself.
German buyers need more than a translated brochure
DACH buyers research extensively before contacting an agency. They want legal guidance, market analysis, investment context, and local expertise — in their own language, in a format they trust. Spanien-Trends educates, informs, and builds the confidence that turns a curious reader into a qualified lead.
The only German-language property publication on the Costa del Sol.
Spanien-Trends covers real estate, investment, law, and lifestyle — everything a German-speaking buyer needs to make a confident decision about buying on the Costa del Sol. Created by native German speakers with over 17 years of Costa del Sol real estate marketing experience.
Digital-first, with physical presence
Spanien-Trends is published as a premium online magazine — reaching DACH buyers wherever they are. Complemented by a high-quality 6-page printed flyer distributed at selected Costa del Sol locations frequented by German-speaking tourists and residents.
Multi-channel distribution
Spanien-Trends reaches German-speaking buyers through organic and paid social media in Germany, Austria, and Switzerland — combined with local distribution on the Costa del Sol, direct collaborations with German companies and associations, and Stefan Knöbel's personal LinkedIn network of over 9,000 real estate contacts.
Content that builds trust
Spanien-Trends covers the full buyer journey — legal guidance, market analysis, investment context, lifestyle features, and property showcases. Readers arrive educated and confident. That makes every lead you receive from Spanien-Trends significantly warmer than a cold portal enquiry.
Multiple editions per year
Two to three flagship editions per year, plus dedicated special editions covering law, new developments, and investment opportunities. Your development or agency stays visible throughout the year — not just in one annual issue.
Native German editorial quality
Stefan Knöbel holds a Master's degree in Communication Science from the University of Essen and has been working natively across the German-speaking market since 2008. Every word in Spanien-Trends is written, edited, and proofread to native German standard — not translated, not approximated.
Your content, your brand
Everything produced for Spanien-Trends is yours to use. Your feature articles, translated content, and editorial placements can be repurposed directly in your own German market outreach — social media, email campaigns, WhatsApp, and beyond.
The German-speaking market is too large to ignore
93,000,000
Native German speakers in Germany, Austria, and Switzerland
€5.05 trillion
Combined GDP of the DACH region
10,000+
Properties bought by DACH buyers in Spain annually
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The first edition of Spanien-Trends features leading Costa del Sol developers and agencies including Neinor Homes, Taylor Wimpey España, Start Group, and Bromley Estates.
Launch edition — May/June 2026
Advertising options
Launch pricing — 6-month commitment, renewable. Prices exclude VAT.
500€/month
Real estate — developers & agencies
6-page feature of your development or property, plus a double-page agency presentation. Everything produced to native German editorial standard and yours to reuse in your own marketing.
200€/month
Related businesses
Double-page company presentation plus a double-page interview or product feature. Ideal for lawyers, financial advisors, relocation services, and other businesses serving the German-speaking market on the Costa del Sol.
All prices exclude VAT (IVA). 6-month commitment, renewable. Content produced in German — yours to reuse across all your own channels.
Be part of the launch edition
Spanien-Trends launches in May 2026. Space in the first edition is limited. Contact Stefan directly to discuss your options and receive the full Media Pack.
Stefan Knöbel · s.knobel@adsmarketing.es · +34 677 627 586