Google Ads and Meta for real estate
Digital campaigns for new developments and properties on the Costa del Sol
We take your project to Google and Meta with the material that sells it best: photos, video and drone footage from our own team. One point of contact from the first photo to the first enquiry.
Who it is for
Campaigns built to sell property, not to collect clicks.
Developers
Sales launches and lead generation at every stage of the sale, from off-plan to the last units.
For new developments on the Costa del Sol.
Estate agencies
Campaigns for new builds, exclusive listings and featured properties, aimed at buyers genuinely searching in your area.
For agencies with their own stock.
What is included
- Strategy and targeting: markets, languages and buyer profile.
- Ads built on our own content: our photos, video and drone footage, or your material.
- Project landing page: designed to turn visits into enquiries, in your buyer's language.
- Google Ads and Meta: campaigns on Google, Facebook and Instagram.
- Lead tracking: every enquiry recorded and attributed to its campaign.
- Reporting: a weekly report by email and a monthly video call review.
From content to campaign
Most campaigns work with whatever material they are given. We produce it: more than 5,000 properties photographed, over 200 drone flights, 360° tours and construction timelapses. Every ad shows the project at its best, with no need to coordinate several suppliers. Photography and video · 360° tours · Timelapse
How we work
- 1
Briefing
Goals, audience and timing. Together we define what the campaign needs to achieve.
- 2
Set-up
Landing page, ads, advertising accounts and tracking, all ready before the first ad runs.
- 3
Launch
Live campaigns on Google and Meta, in your buyers' languages.
- 4
Optimisation
Ongoing adjustments, a weekly email report and a monthly video call.
Tailored pricing
Every project is different, so we price by scope: channels, languages and duration.
You pay the advertising budget directly to Google and Meta. No middleman, no mark-up, and you always know what is being spent.
Major launches
For larger projects we work with a specialist performance team. You still have a single point of contact: us.
Talk to us about your projectFrequently asked questions
How much does it cost?
It depends on the scope. After an initial call we send you a specific proposal.
Who pays for the advertising?
You do, directly to Google and Meta. Our fees are separate.
Do I need new photos and video?
Not necessarily. We work with your material or produce it ourselves.
Can I use my own website?
Yes, although a dedicated landing page usually converts better.
Which languages?
Spanish, English and German.
And in print?
Combine your campaigns with our magazines Ideal Home, Agency Magazine and Spanientrends. See the magazines
Tell us about your project
Development or property, target markets and launch date. We will come back to you with a tailored proposal.
+34 677 627 586 · s.knobel@adsmarketing.es