The Value That Magazines Add to Your Marketing Strategy in the Real Estate Industry ºº

The Value That Magazines Add to Your Marketing Strategy in the Real Estate Industry

Rolled up magazines with reflection on background

In today’s digital age, where online platforms dominate marketing efforts, it’s easy to overlook the power of traditional media. However, magazines continue to play a crucial role in shaping marketing strategies, especially in the real estate industry. Let’s explore how magazines add value and enhance your real estate marketing efforts.

1. Targeted Reach and Niche Audiences

Magazines offer a unique advantage: they cater to specific niches and demographics. Real estate magazines, for instance, attract readers who are actively interested in property investment, home buying, and related topics like our Ideal Home Magazine or our Shared-Agency-Magazine. By advertising in these magazines, you can directly reach potential clients who are already engaged in the real estate market. Unlike broad online platforms, magazines allow you to target your message precisely.

2. Credibility and Trust

Magazines on wooden table close up

Magazines have a long-standing reputation for credibility. When your real estate business is featured in a reputable magazine, it lends credibility to your brand. Readers perceive magazine content as well-researched and reliable. Being associated with trusted publications enhances your reputation and builds trust with potential clients. It’s like having a respected colleague vouch for your expertise.

3. Tangible and Lasting Impact

In a digital world filled with fleeting content, magazines provide a tangible experience. Readers physically hold the magazine, flip through its pages, and spend time absorbing the information. Unlike online ads that disappear with a click, magazine ads linger. A well-designed ad can stay in readers’ minds long after they’ve put the magazine down. This lasting impact contributes to brand recall and recognition.

Young woman relaxing at a resort

4. Quality Content and Storytelling

Magazines excel at storytelling. They allow you to showcase your real estate projects, share success stories, and highlight unique features. Through in-depth articles, interviews, and photo spreads, you can convey your brand’s story effectively. Whether it’s a luxury property, a sustainable development, or an innovative architectural design, magazines provide the canvas for rich, engaging narratives.

5. Local Focus and Community Connection

Many real estate magazines focus on local markets. They highlight neighborhood developments, market trends, and community events. By advertising in these magazines, you align your brand with the local community. Readers perceive you as an active participant, not just a business seeking transactions. This community connection fosters trust and encourages potential clients to choose you over competitors.

6. Complementary to Digital Efforts

Magazine and Tablet

Magazines and digital marketing need not be rivals. They can complement each other. Use magazines strategically alongside your online campaigns. For instance, feature a property in a magazine and promote it further through social media or email newsletters. The synergy between print and digital amplifies your reach and reinforces your message.

Conclusion

In the dynamic real estate landscape, magazines remain relevant and impactful. They offer targeted reach, credibility, lasting impressions, storytelling opportunities, local connections, and seamless integration with digital efforts. So, next time you consider your marketing mix, don’t underestimate the value that magazines bring to your real estate strategy.

Remember, while pixels may dominate screens, ink on paper still holds sway in the hearts and minds of potential buyers and sellers. 🏡📰

Sources:

New Build Property Awards 2022

NEW BUILD PROPERTY AWARDS ON THE COSTA DEL SOL IS LAUNCHED

The objective of the initiative is to optimize, promote and recognize excellence in the newbuild property sector and, therefore, to attract further quality investment in the region.

Marbella, 29 April 2022.- The real estate sector on the Costa del Sol has recently seen extraordinary growth, which has intensified in the wake of the pandemic.

In 2021 in Malaga province this market has grown by 39% and exceeded 5,000 property sales; the projection for 2022 is much higher still, estimated at over 45%.

Most of the newbuild buyers in the province are foreign investors (#1 UK and #2 Sweden), with high standards and expectations with regards to the quality and service.

In order to satisfy such international demand and expectations, it is a priority for the local sector to understand these and to continuously measure and improve excellence in this real estate market on Costa del Sol.

This was the basis for the real estate and investment agency Luks Marbella, specialized in newbuild properties and with 9 years of experience on the Costa del Sol, to organise the Newbuild Property Awards Costa del Sol.

The Awards aim to also provide a platform for this booming sector and to reward and promote those companies who make ongoing efforts to succeed in these categories and criteria.

According to Marina Nitzak, co-founder of the company, “there are currently more than500 new build projects on the Costa del Sol and there are some noticeable differences in the quality of product and service between one development and another. In our experience and that of the colleagues we deal with, our international client is looking for certain qualities in the properties and service that are sometimes not taken into account by some of the developers. Yet, there are many other development companies, as well as promoters, architects and interior designers that analyse, satisfy and exceed our clients expectations”.

That’s why it’s an important recognition for the companies that are the most outstanding in their efforts and quality. It is an awaited by the buyers guide to facilitate their decision of companies and projects to see which of them are the best valued and which have won in the different categories.

The Awards, already dubbed as “The Oscars of the Newbuild sector”, with their 11 categories and criteria will give everyone the opportunity and a basis to reflect on the aspects that investors and buyers value and thus to analyse the criteria that can be improved.

“This year marks the ninth anniversary of our company and we wanted to do something different, something of use and importance of our clients, regional market and the star players of it. The forecast for the market 2022-2023 is great, and we all have to make our best effort to continue to improve and innovate what we offer, to protect and grow Costa del Sol brand and attract even more investment.” said Juan Manuel Velilla, CEO of Luks Marbella.

The awards with their 11 categories and criteria will give everyone the opportunity and a basis to reflect on the aspects that investors and buyers value and thus to analyse the criteria that can be improved.

In this way, it is intended that these Newbuild Property Awards Costa del Sol become:

• A platform to analyse, promote and improve the standards requested by clients.

• Establish key criteria for the sector from a client and agency perspective

• A guide to facilitate buyers‘ and investors‘ decisions

• Celebrating and highlighting companies of excellence

• Ultimate objective – to optimise the market and the quality and quantity of investment on the Costa del Sol.

In order to achieve these objectives, Luks Marbella has taken into account, explains Nitzak, that the prizes have to be:

• Independent

• Transparent

• A high-level and diversified Jury Committee in the different aspects to be judged

• Inclusive – fully open participation for companies and those who vote

• Streamlined nomination process

• Maximum public and media promotion

“The international client must have a guarantee that what they buy on the plan will be what they get in the final result of the home. The pursuit of maximum quality and excellence is what drives all of us involved in the real estate sector and that is why we have decided to organise this award“, explains Marina Nitzak.

The presentation was attended by the councillor for Works and Infrastructures, Environment and Urbanisations of Benahavis Town Hall, Isabel María Guerrero and the councillor for Foreigners of Marbella Town Hall, Remedios Bocanegra. The councillor for Town Planning of Mijas, Andrés Ruiz León, who will be a member of the jury, wanted to send words of congratulations for the initiative, pointing out that it is a good opportunity to recognise the work that is done in new housing projects and that it reinforces in every way the good image of the Costa del Sol.

Also in attendance were representatives from companies in the sector such as Otero, Sierra Blanca Estates, Reserva del Higuerón, Proinsermant and the sponsoring company, Agrojardín Obras y Proyectos, among others.

These prizes are awarded on a completely impartial and non-commercial basis, as promoters can participate freely and without charge by submitting their projects and promotions.

Following launch, an eight-week voting period begins for the public to vote for their favourites. After this period, finalists in each category will have to submit the necessary documentation to demonstrate and justify that they meet the criteria for the award for which they have been selected.

These presentations will be submitted to a professional and independent jury, made up of councillors from the Costa del Sol town councils, responsible for Urban Planning and similar areas, as well as representatives from professional associations and various associations such as CIT Marbella or LPA (Leading Property Agencies), among others.

NEWBUILD PROPERTY AWARDS 2022

The following categories will take part in the competition:

BEST PROPERTY DEVELOPERS

1- Best in quality (Construction, materials, infrastructure)

2- Best in innovation (Project concept, sustainability, functionality)

3- Best in project delivery– Reality Vs Expectations (Timeline, quality, features)

BEST PROMOTERS

1- Best in marketing, tolos and platforms (Project presentation, materials, digital)

2- Best in client service excellence (Communication, transparency, customer service)

3- Best in agency support and service (Communications, materials, facilities)

BEST NEWBUILD DEVELOPMENTS

1- Best in Project delivery– Reality Vs Expectations (Coherence between off plan presentation and ready product, timelines of the delivery, infrastructure)

2- Best in value and Investment (Market value, payment plan /finance, future ROI)

3- Best buy (Location, value, design)

BEST ARCHITECTS

– Best in innovation, design, functionality

BEST INTERIOR DESIGNERS

– Best in quality, functionality, value